OpenAI, the innovative startup behind ChatGPT, has announced its latest venture, SearchGPT, which aims to challenge Google’s supremacy in the search engine market. The prototype is currently being tested with a select group of users and publishers to gather feedback and refine its features.
In a recent blog post, OpenAI revealed that SearchGPT is “designed to combine the strength of our AI models with information from the web” to quickly answer online queries and provide relevant sources. The goal is to enhance the search experience by integrating AI-generated responses with traditional search results.
SearchGPT users will be able to interact through conversational queries, allowing them to ask follow-up questions as if they were speaking to a person. This user-centric approach aims to make online searches more intuitive and effective.
The move comes as Google recently introduced AI-generated query result summaries, known as “Overviews,” which summarize information at the top of search results, potentially impacting ad revenues. OpenAI’s description of SearchGPT suggests a similar feature, where the AI provides concise and relevant answers, potentially disrupting the traditional search engine model.
Since the release of ChatGPT in late 2022, the race to develop generative AI tools for creating text, images, and other content has intensified. OpenAI and Google are at the forefront of this technological revolution, each striving to innovate and dominate the AI landscape.
Google CEO Sundar Pichai highlighted the company’s ongoing innovations in AI during a recent earnings call for Alphabet, emphasizing their commitment to advancing AI technology.
OpenAI is collaborating with publishers to ensure that SearchGPT respects and protects journalism and intellectual property. Nicholas Thompson, CEO of The Atlantic, expressed optimism about this partnership, emphasizing the importance of building AI search technology that values and supports the publishing industry.
OpenAI has invited users to join a waitlist to try SearchGPT, signaling the company’s commitment to involving the public in shaping this groundbreaking technology.
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