Apple is reportedly in discussions with Google to integrate the Gemini artificial intelligence engine into its iconic iPhone, as revealed by sources familiar with the matter. Additionally, the tech giant has been contemplating a collaboration with OpenAI, the developer behind ChatGPT.
A Potentially Game-Changing Partnership
According to Bloomberg’s Mark Gurman, who has insider sources at Apple, the tech juggernaut is engaged in talks with Google regarding the incorporation of the Gemini AI engine into future iPhone models. This move signifies a potential paradigm shift in the AI landscape. Notably, Apple and Google have a longstanding search partnership, with Alphabet compensating Apple generously for featuring its search engine as the default option in Safari.
Implications and Regulatory Scrutiny
While this collaboration could expose Gemini to billions of iPhone users, it also raises questions about Apple’s progress in developing its own AI alternatives. Furthermore, given the ongoing antitrust investigations into the Apple-Google search partnership, this new agreement may attract additional regulatory scrutiny, both domestically and internationally.
iOS 18 Features and Apple’s AI Agenda
Apple’s upcoming iOS 18 is expected to introduce a slew of new features leveraging the company’s in-house AI models. However, these enhancements will primarily focus on on-device functionalities rather than cloud-based services. Consequently, Apple seeks a partner to handle the complex tasks associated with generative AI, such as image creation and essay writing based on simple prompts.
Gemini’s Recent Controversy
Gemini recently faced backlash following inaccuracies in generating queries related to individuals’ race. Google CEO Sundar Pichai condemned these actions as “unacceptable” and promptly suspended image generation activities. Despite this setback, discussions between Apple and Google regarding Gemini integration persist.
Apple’s AI Roadmap
Apple CEO Tim Cook has hinted at a significant AI announcement slated for 2024. Although Cook acknowledged using ChatGPT himself, he emphasized the need to address certain shortcomings. Consequently, Apple aims to introduce AI features across its platforms in a meticulous manner.
Reduced Liability and Future Prospects
By leveraging external AI features, Apple potentially mitigates its liability. Nevertheless, the exact terms and implementation strategies of the Apple-Google agreement remain undisclosed, pending further negotiations. If materialized, this partnership could redefine the landscape of AI integration in consumer electronics.
Source https://www.bloomberg.com/news/articles/2024-03-18/apple-in-talks-to-license-google-gemini-for-iphone-ios-18-generative-ai-tools