Apple is gearing up for a massive production run of the highly anticipated iPhone 15, with Bloomberg’s insider sources revealing an order of approximately 85 million units from suppliers. This number closely mirrors the production volume of the iPhone 14 line last year, indicating Apple’s intention to maintain a steady supply despite global economic uncertainties and a decline in smartphone sales.
As the world’s largest company by capitalization, Apple’s production plans are closely watched, as many component manufacturers rely on their orders. Key players like Samsung, TSMC, Foxconn, and LG are among those keeping a close eye on Apple’s requirements.
In recent years, Apple initially planned to sell 90 million iPhones, but circumstances forced them to revise their projections. In 2021, a chip shortage led to a reduction in orders, while the following year, strict COVID-19 measures in China had a similar impact.
However, not all is smooth sailing for Apple’s production plans. Some partners are causing complications. Issues with CMOS camera sensors have forced a reduction in orders by approximately 2 million for the base iPhone models. Additionally, the eagerly anticipated iPhone 15 Pro and 15 Pro Max may face shortages upon release due to manufacturing problems with LG’s screens. Apple’s ambition to create a bezel-less iPhone has put additional strain on the manufacturing process.
Despite the challenges, Apple remains committed to delivering a high-quality product to its global customer base. To potentially offset any revenue concerns, Apple is considering raising the price tag for its Pro models.
As consumers eagerly await the launch of the iPhone 15, all eyes are on Apple’s ability to navigate the intricate web of production challenges and deliver another groundbreaking device to the smartphone market. With Apple’s reputation for innovation and market dominance, the world eagerly anticipates the next chapter in the iPhone’s success story.