In a strategic move reflecting Apple’s bold venture into augmented reality, the tech giant has completed its acquisition of Mira, a groundbreaking AR startup. Mira has made waves in both military and entertainment sectors, boasting contracts with the US military and collaborations with Nintendo for theme park attractions.
While the exact figures of the deal remain undisclosed, Mira had previously raised an impressive $17 million in funding. Notably, the startup had visionary designer Jony Ive, formerly of Apple, as an advisor, indicating deep ties between the companies.
Mira’s international contracts, including agreements with the US Air Force and Navy, cement its reputation in the military sector. One such deal, worth $702,351, involves military pilots utilizing Mira’s Prism Pro headset for viewing essential equipment manuals, showcasing the technology’s vital applications in critical scenarios.
Additionally, Mira’s collaboration with Nintendo stands as a testament to its innovative prowess. The startup’s AR headsets are set to enhance Mario Kart-themed attractions in Japan’s Nintendo World and Universal Studios in Los Angeles. These headsets immerse users in an augmented reality experience, displaying virtual devices and objects within the gaming landscape, revolutionizing the theme park experience.
Apple, in its typically secretive fashion, refrained from revealing specific plans but affirmed its continuous exploration of cutting-edge technologies. With Mira’s acquisition, Apple gains not only advanced AR hardware and software but also a talented team. The founder and CEO of Mira, Ben Taft, expressed his excitement about this new chapter in an Instagram post, highlighting the seven-year journey from humble beginnings to Apple’s acquisition.
As Apple continues to invest in AR technologies, the integration of Mira’s expertise hints at groundbreaking developments on the horizon. The marriage of military applications and theme park experiences suggests a diverse range of possibilities, making Apple’s foray into augmented reality one to watch closely in the coming years.