Apple CEO Tim Cook has opened the first Apple store in India, a country that has long been a coveted market for the tech giant.
This store, located in Mumbai’s Maker Maxity Mall, marks Apple’s first official foray into the Indian retail market, which is expected to become the world’s second-largest smartphone market by 2020. It is a significant move for Apple, which has struggled to gain a foothold in India due to stiff competition from local smartphone makers and the country’s high import tariffs.
The store, which opened on Wednesday, features Apple’s latest products, including the iPhone X, iPad Pro, and MacBook Pro, as well as a range of accessories and services. It also showcases Apple’s commitment to the Indian market, with staff trained to provide customers with personalized assistance and support.
Apple’s entry into the Indian retail market is expected to boost the company’s revenue and increase its brand recognition in the country. The Indian market has been a tough nut to crack for Apple, which has struggled to compete with local brands such as Xiaomi and Vivo, which offer low-priced smartphones that appeal to budget-conscious Indian consumers.
However, the opening of the first Apple store in India is just the beginning. Cook has announced that a second store will open on Thursday, this time in Bangalore, India’s technology hub. This is a clear indication of Apple’s commitment to the Indian market and its desire to establish a strong presence in the country.
The opening of these stores is also expected to create job opportunities for Indians, with Apple planning to hire local staff to work in its retail stores. This is a significant development for India, where the unemployment rate is high and the economy is still recovering from the impact of the COVID-19 pandemic.
Overall, the opening of the first Apple store in India and the announcement of a second store marks a significant milestone for the company and the Indian retail market. Apple’s entry into the Indian market is expected to provide a much-needed boost to the country’s economy, create job opportunities, and increase competition in the smartphone market.