Earlier last month, Apple hinted at new, coveted spots in Apple’s app store in an email invitation to developers.
The rumors are true — Apple has officially announced two new ad placements: the Today tab and the product page.
Expanding your reach with ads on the Today tab
From now on, advertisers can showcase their app on the home page of Apple’s App Store, a location that was previously hand-picked by App Store editors.
Why this is important.
Until now, Apple Ads resources have focused on search campaigns, with demand determined only by search volume and keyword match types.
The “Today” tab may be one of the first places where users enter the app store. Being the focus of a potential new user’s attention is critical to increasing brand awareness.
Places to advertise on the “Today” tab allow marketers to further diversify their advertising budgets to increase awareness. Marketers must first set up a custom product page in App Store Connect to take advantage of the “Today” tab ads. There are additional requirements for the custom product page to show ads on the Today tab:
Include at least four (4) portrait objects, OR
Include at least five (5) landscape objects.
Once your custom product page has been approved by App Store Connect, it will receive secondary approval from Apple Search Ads for advertising use.