Meta is giving brands new ways to find out if other accounts are using their intellectual property (IP) on Facebook and Instagram.
Meta’s tool, called Brand Protection, is updated with an improved search function that allows companies and brands to search by image. The tool will discover other types of content, including Facebook and Instagram posts, using that image.
Companies will have the ability to report content that uses their intellectual property without permission, prompting Meta to investigate and remove infringing content.
This new search feature is part of a series of updates to Meta’s brand protection tool, which is available exclusively to companies with registered trademarks.
From a search enthusiast’s perspective, I found it interesting that Meta has a search tool not available to the general public.
This article tells you what you can do with brand protection and how to access it.
Search for stolen content with Meta’s brand rights protection
Brand Protection allows brands to identify and report counterfeit, trademark, copyright infringement and impersonating content.
In its blog, Meta describes what Brand Rights Protection is and what it’s for:
“This tool, available in Business Manager, can be used to find content that abuses or impersonates a brand’s intellectual property, sends Meta a request to remove content, tracks the status of those requests and adds reference images to automatically detect potentially infringing content.”
The tool allows brands to search and report:
Facebook or Instagram ads
Facebook or Instagram posts
Facebook Shops, Marketplace, buying and selling groups
Facebook pages, profiles or groups,
Instagram accounts
Items in bold were recently added in a series of updates announced today.
Meta is also introducing a streamlined reporting process with automatic deletions.
Previously, it took Meta a day to review and remove content after submitting a deletion request. Now brands with a history of accurate reporting are eligible for automatic deletion.
Brands can also use the new permission list, which allows rights holders to upload a list of Facebook pages and Instagram accounts that have permission to use their IP.
Meta will automatically recommend ads, commercial listings, Facebook pages and Instagram accounts for brands to view based on previous reports.
Right
Businesses with a registered trademark can apply for access to Meta’s brand protection tool.
To apply for brand rights protection, businesses must meet the following requirements:
The business must have a Business Manager account
The brand must own a registered trademark
The trademark must be active and text-based or graphical.
Business has no history of intellectual property infringement
Applicant must be an employee of the brand or business
Once you apply and access Brand Protection, you can find it in the drop-down menu in the Meta Business Manager.
If you don’t have access to Brand Protection and have come across infringing content on Facebook or Instagram, you can request removal using one of the Meta report forms .