9 Ways to Optimize for Mobile-Friendly SEO
What is mobile SEO?
Mobile SEO is the process of optimizing your website to ensure that your site looks great and functions properly on mobile devices. When you perform mobile SEO, you’ll provide a positive site experience to users since it looks great on any device, regardless of the screen size.
Mobile device usage has skyrocketed in the past few years. Seventy-six percent of consumers shop on mobile devices and this number is only expected to increase as smart devices become more accessible.
Many companies don’t realize the importance of a mobile-friendly site, but when you don’t have a mobile-friendly website, it hurts both your SEO and your audience’s perception of your business. In fact, 52% of users are less likely to engage with your company again due to a bad mobile experience.
If you want to prevent bad mobile experiences, you must optimize your site to be mobile-friendly. We’ll provide you with more tips on how you can do that later.
Why is mobile SEO important?
We’ve already mentioned why mobile SEO is valuable to your business, but let’s take a look at a few statistics that show why mobile SEO matters:
People spend 70% of their Internet time on mobile
When users browse online, 70% of the time, they’re using portable devices to do it. If users spend the majority of their time using mobile devices to browse the web, you need to ensure they have a positive experience on your site. If you don’t adapt, you risk losing an abundance of leads for your business due to poor mobile experience.
74% of users are more likely to return to a mobile-friendly website
It only makes sense that if users have a positive mobile experience on your site, they’re more likely to come back to your pages again. Returning to your site can have a significant impact on whether visitors become leads for your business.
Mobile-friendly websites improve the opinion of more than 60% of users
A big part of mobile SEO is adapting your website to provide the best experience for your audience. If you don’t have a mobile-friendly website, you risk people having a negative perception of your business and bouncing off your pages, which hurts your ranking. By having a mobile-friendly website, you’ll improve the opinion of more than 60% of users that find your business.
67% of users are more likely to buy from a mobile-friendly company
Your mobile-friendliness impacts your conversion rate. If your site works properly on smartphones, your audience is more likely to purchase products from your company. A mobile-friendly website will help you earn more conversions for your business.
Google prioritizes mobile when crawling and indexing websites
Since more and more people use their phones to search the web, Google has shifted to a “mobile-first index.” What this means is Google’s crawlers will read your mobile site first. Having a site that isn’t mobile-friendly will hurt your position in the search results, leading to less traffic, fewer leads, and decreased revenue for your business.